Work
Each case study covers the problem, the discovery behind it, the decisions I made, how it was delivered, and what actually happened.
Every outcome on these pages is labelled by the evidence behind it. Simulations, research prototypes and MVPs are named as such and are never presented as live deployment results; images captured from a running product are marked separately from illustrative reconstructions.
Functional product / evolving commercial platform
Turned a real operational problem in a Nigerian street-food business into a tablet-first POS and ledger product, then evolved it into a multi-tenant, multi-outlet SaaS platform after interest from other business owners.
Operational internal tool
Turned a manual fieldwork coordination problem into an offline-capable PWA that helped track physical survey distribution across a dataset of 597 Cambridge food businesses.
Final-year research prototype / simulation — not a production deployment
Designed and evaluated a multi-stakeholder platform exploring how adaptive routing, cold-chain monitoring and tamper-evident traceability could improve perishable food redistribution. In the Cambridge simulation the system recovered 27 of 30 injected thermal breaches and produced a 98.0% simulated waste-diversion rate against an 80.0% static-routing baseline. All figures are simulated experimental results.
04
Repositioning a Family Aquaculture Business Through Product and Operational Transformation
Live business transformation / operating business
Helped reposition and modernise a Nigerian aquaculture business by standardising operations, leading a B2B marketing pilot, revitalising its smoked-catfish proposition, introducing differentiated packaging and building a connected digital product ecosystem while studying in the UK.
User-tested MVP / peer-validated learning product
A module-based exam-preparation PWA that consolidated learning material, practice questions, progress tracking and revision into one place. More than 30 Computer Science classmates used it heavily during exams and gave strong positive qualitative feedback.
Supporting projects
Live-client delivery, data modelling, prototyping and commercial concepts.
Live-client project lead · 2024
Requirements, workflow mapping and a CRM concept for a Cambridge community organisation managing members, events and engagement in spreadsheets. Graded 79%.
Data modelling & delivery · 2024 — 2025
Normalised relational schema underpinning member, event and participation records, designed so non-technical staff could query and maintain it. Graded 76%.
Product & delivery · 2024
Java NLP sentiment-analysis product taken from wireframes to hi-fi prototype: batch and single analysis, subscription tiers and an analysis history view. Graded 79%.
Product concept & model design · in development
Career-direction tool built on a Passion–Proficiency–Purpose Tri-Core model, turning a reflective framework into a structured, repeatable product flow. Concept stage — not a shipped product.